How Chinese people succeed in Latin America If Chinese cars are exported to Africa from the 21st century, they enter the Latin American market even earlier, JAC exports trucks to Bolivia as early as 1990
In fact, the Chinese manufacturers in the Latin American secondary car market to establish the foundation may be that they are the strongest in the world. The first fulcrum in the region is Uruguay and Paraguay.
Uruguay market in the sale of the 54 brands in 26 Chinese brands, in 2013 accounted for 23.3% of the market share, which is the highest penetration of Chinese brands in overseas markets. In Paraguay, Chinese brands account for 9% of the passenger car market share and 59% of the truck market share.
Peru is another very important manufacturing center for Chinese carmakers in Latin America. 15% of the Peruvian auto market is dominated by Chinese brands. Local analysts believe that the Peru auto market there have been 96 Chinese car brands.
In Chile, Chinese brands account for 11% of the market share, 19 brands into the top 50 brands. In Colombia, Geely Automobile became the first Chinese car brand among the top ten.The above shows that Chinese automakers have firmly established themselves in almost all Latin American markets and are working to ensure a long-term success in the region. They are using these cornerstones to enter the Argentinean and Brazilian markets. Geely Automobile began assembling cars in Argentina. In Brazil, JAC set up 50 car dealerships and started a multi-million dollar TV campaign.